There are 2.7 bill frontline workers globally, and they make up 80% of the world’s workforce. Yet the way they access professional opportunities and growth is extremely limited because of the lack of proper infrastructure for them to do so. Frontline workers--or those who are in generally deskless, hourly roles, are digitally invisible, insofar as there’s little to no data available on who they are, their career history, or their skill set. Plus, they don’t have a good toolset to help them access the best professional opportunities out there for them.
Frontline workers are digitally invisible because no one has yet taken the time to get to know them.
The faces of the frontline are individuals who work at factories producing essential goods, the ones who ship and deliver groceries, and who operate convenience stores and gas stations. They’re the ones who, even when conditions are tough, still show up to do the work that keeps the world spinning.
Yet, they are also the first to be laid off when hard times strike.
They have different life stories and abilities; they have families to support, studies to complete, and dreams to fulfill.
And, when seeking new opportunities to get them a step closer to those goals, they often have no dependable places to look. Some of these individuals don't own a personal computer or have access to a public one. Most are not on LinkedIn because they haven't been in a situation to set one up and aren't familiar with how it works--probably because it wasn't built for them.
We believe the best way to get to know these workers and help them become visible is to talk to them.
Today it is easier than ever to start a conversation since the world has irreversibly gone mobile. Far more people own a mobile phone than a desktop or laptop, and those who own a mobile device are generally versed in communicating through text or chat.
Using these text-based conversations, we are able to help frontline workers access better opportunities in a setting that is familiar to them. These conversations not only generate valuable data but, most also, build relationships and trust.
But gathering frontline workers’ data is just the first step since data is useless without the right tools to consume it.
A new toolset needs to be built to help employers find and select the best people for the frontline jobs they need to fill. And a new toolset is also necessary for frontline workers to access these opportunities.
Within the next few decades, frontline workers will also experience profound changes in how they work as labor markets evolve and become more digital. They will also need tools and support to help them find a quick and seamless way to transition to new types of work.
It is our goal to build a future where frontline workers will be at the forefront, rather than an afterthought, of the job market and will have the tools available to help them grow professionally. We believe in expanding opportunities for all workers while also making labor markets more efficient. Technological conditions are already given for this transformation to begin. We’ll make this future a reality.
If you are excited about making this happen, join us!