Efficiency boost: Nemak reduced its outsourcing costs by 75%

Nemak is an auto parts manufacturer. It is among the 60 largest suppliers worldwide, recognized for specializing in lightweight aluminum components for electric mobility, structural, and chassis applications. This global leader has more than 36 production plants and over 21,000 employees across 16 countries. Its client portfolio includes brands such as Porsche, Audi, BMW, and Land Rover.

Nemak's growth and expansion brought both opportunities and challenges. One of its main challenges was keeping its plants at 100% coverage. Like many companies with high-volume hiring needs, finding and hiring at the necessary pace seemed impossible. Additionally, Nemak's employer brand was weakening, as limited hiring resources prevented them from consistently following up with every candidate.

On top of this, pre-screening candidates consumed a great deal of recruiter time due to reliance on ineffective manual methods, taking away from higher-value operational tasks.

As if filling vacant positions wasn't difficult enough, the increase in nearshoring in Mexico added new challenges. The entry of new frontline employers increased competition, offering more job opportunities for candidates.

Nemak needed a long-term solution that would be more efficient than its lengthy job application forms for unionized employees. These manual processes not only created difficulties for job applicants but also for the talent attraction team. That's why Nemak chose Emi to simplify and automate its recruitment processes.

Using Emi's chatbot, Nemak was able to respond to 100% of candidates who applied to the company, while candidates could get answers to their questions 24/7. Using Emi in the first half of 2023, Nemak hired 54% more employees than in the same period the previous year.

Additionally, the talent attraction team managed to reduce 80% of the time it spent screening candidates and on other operational activities, reinvesting it in higher-value tasks such as one-on-one candidate interviews and building a stronger employer brand.

Finally, by simplifying its recruitment process, Nemak reduced outsourcing-related costs by 75%. The team was able to focus on more valuable channels instead of trying to diversify by running campaigns across every social network.

With Emi's chatbot and intelligent, bias-free screening, Nemak's team can dedicate its time to more strategic tasks. Recruiters no longer worry about whether candidates receive a timely response — now, Emi handles providing an immediate response via WhatsApp, Messenger, or SMS.

The candidate experience at Nemak used to be far from optimal. Now candidates can apply from their mobile devices without having to worry about creating a resume or filling out a lengthy form. Improving the candidate experience gives Nemak an edge when competing for top talent.