OXXO's secret to hiring at the pace of its expansion
“We used to spend days getting a candidate's documentation complete.”
Magaly Alanis, Director of Recruitment, OXXO
OXXO, Latin America's retail giant, operates 24/7 and opens nearly three new stores every day. This accelerated growth pace represented a significant challenge for its HR team, especially in the high-volume hiring of frontline workers. Emi helped OXXO transform its recruitment processes, achieving exceptional results in record time.
OXXO faced three major challenges in maintaining operational excellence across its stores:
Reducing time-to-hire:Recruitment processes couldn't keep up with the pace of expansion, impacting the ability to fill vacancies quickly.
Critical staffing shortages in stores:Some locations suffered from multiple simultaneous vacancies, affecting customer service quality and daily operations.
Managing a high volume of vacancies:Staff turnover and constant growth overwhelmed the HR department, making efficient frontline hiring difficult.
Emi Labs implemented a comprehensive automation solution to optimize OXXO's recruitment processes:Automation of the hiring workflow through artificial intelligence.Key integrations with tools like DocuSign to streamline documentation.Scalable and consistent processes that adapted to the company's pace of expansion.
Key results
33% reduction in time-to-hire:Optimized processes accelerated candidate selection and hiring, improving overall efficiency.
86% fewer stores with critical staffing shortages:Thanks to Emi's tools, OXXO managed to convert critical locations into fully operational stores.
26% fewer operational vacancies:Despite a 13% increase in total headcount, Emi helped stabilize staffing levels and improve operations."Emi has been essential in overcoming our toughest challenges in high-volume hiring, from centralizing our recruitment processes to reducing critical incidents in stores. Their innovative solutions are indispensable for our future recruitment strategy." – Magaly Alanis, Recruitment Center Manager, OXXO
The collaboration between OXXO and Emi is a clear example of how technology can transform operational challenges into strategic opportunities. By optimizing its recruitment processes, OXXO not only managed to keep up with its impressive expansion but also strengthened the customer experience by ensuring trained staff at every store. This case underscores the tangible impact of innovative solutions in the retail sector, where efficiency and scalability are key to success.